Health & Lifestyle / Senior Care
Antara Senior Living
Antara Senior Living is a holistic mobile platform designed to enhance the lifestyle, wellness, and independence of senior citizens. The app integrates health services, e-commerce, care booking, event participation, and a sense of community under one intuitive interface. It's tailored to meet the emotional, medical, and social needs of aging individuals in a digital world.
Overview
Seniors often feel isolated and disconnected from services tailored to their needs.
Difficulty in managing medical services, emergency support, wellness products, and social engagement all in one place.
Family members are anxious due to lack of visibility into the well-being of their senior relatives.
Apps often aren’t senior-friendly—too complex, small fonts, too many distractions.
A simple onboarding with large buttons and readable text.
A centralized app offering medical products, services (like physiotherapy), care bookings, community events, and personal profiles.
Integration of community stories and updates to create a social environment.
Smooth purchase and booking flow, with transparent information for caregivers and family.
Engaging and interactive content specifically tailored for the emotional and social needs of seniors.
Research
Interviews with seniors in residential communities and their caregivers.
Observations in assisted living facilities, identifying patterns in daily routines, pain points, and tech usage behaviors.
Online surveys targeting children of senior citizens (age group 30–50), to understand their needs as decision-makers.
Design
Color Scheme: Soft, calm palette (beige, green, blue) to create a relaxing atmosphere.
Navigation: Bottom tab bar with Home, Store, Services, Community, and Profile.
Main Screens:
Onboarding (3 slides) introducing purpose and features.
Login & Home Dashboard with reminders, health tracking, and quick access to services.
Store Page for health & lifestyle products.
Services Page offering medical and non-medical bookings like physiotherapy.
Booking Flow with confirmation and pricing.
Community Page showcasing stories, events, interest clubs.
Join Us Page to engage new residents or customers.
Profile Page for managing personal info, orders, and activity.
Results
User testing with senior residents showed a 40% increase in app engagement due to simple onboarding and UI.
Family users reported better peace of mind, with 65% saying they felt more in control of their parents’ well-being.
Early product-market fit found within premium senior communities, with 30% of trial users converting to regular users within 1 month.
