Marketing Automation / CRM / WhatsApp Campaign Manager

WhatsAutomate – Simplified WhatsApp Bulk Messaging & CRM Tool

WhatsAutomate is a powerful bulk WhatsApp messaging tool designed for marketers, sales teams, and business owners to automate, schedule, and personalize campaigns. With features like list management, message templating, and live status tracking, WhatsAutomate removes the hassle of manual outreach and delivers high conversion through smart automation.

Lilac Flower
Lilac Flower
Lilac Flower

My Role

UX/UI Designer

Duration

6 months

Tools

Figma, Miro, Slack

Overview

/Challenge

/Challenge

/Challenge

Manual messaging on WhatsApp is time-consuming and inconsistent.

  • Hard to manage contact lists and segment them by campaigns.

  • Lack of transparency in tracking delivery, read status, or campaign performance.

  • WhatsApp API tools are either too technical or limited in UI clarity for non-tech users.

/Solution

/Solution

/Solution

A web dashboard that allows creating and managing WhatsApp campaigns in simple steps.

  • Upload and segment contacts, personalize messages, and monitor delivery statuses—all in one tool.

  • Easy message previews and templating ensure consistency.

  • Seamless UI flow from contact list creation → message → preview → launch.

Research

Interviews with 20+ SMB owners using WhatsApp for lead generation.

  • Pain point surveys around repetitive manual messaging.

  • UI usability tests with non-tech sales reps from real estate, education, and e-commerce.

Users want quick, repeatable message creation with clear list segmentation

Screen 2, 3, and 4 emphasize creating reusable contact lists and grouping them into different campaigns. This prevents users from uploading the same Excel sheet repeatedly and enables segmented outreach.

Users want quick, repeatable message creation with clear list segmentation

Screen 2, 3, and 4 emphasize creating reusable contact lists and grouping them into different campaigns. This prevents users from uploading the same Excel sheet repeatedly and enables segmented outreach.

Users want quick, repeatable message creation with clear list segmentation

Screen 2, 3, and 4 emphasize creating reusable contact lists and grouping them into different campaigns. This prevents users from uploading the same Excel sheet repeatedly and enables segmented outreach.

Message templating with previews increases trust and usability

Message templating with previews increases trust and usability

Message templating with previews increases trust and usability

Step-by-step flow helps non-tech users launch WhatsApp campaigns easily

Step-by-step flow helps non-tech users launch WhatsApp campaigns easily

Step-by-step flow helps non-tech users launch WhatsApp campaigns easily

Design

🔹 Color Palette:

  • Clean white background

  • Primary green buttons (for CTA actions like “Save”, “Next”, “Create Campaign”)

  • Side navigation in gray

🔹 Navigation:

  • Sidebar: Dashboard, Campaigns, Contact Lists, Templates, Settings

  • Main panel: Changes based on user flow (Create List, Add Message, etc.)

📺 Screens Overview:

✅ Screen 1: Dashboard

  • Campaign summary with name, message type, number of contacts, and status (Running / Sent / Draft).

  • Button to create a new campaign.

  • Status indicators and quick actions (View, Edit, Delete).

✅ Screen 2: Create Contact List

  • Form with fields: List Name and Description.

  • Tabs for Upload from CSV/Excel or Manual Entry.

✅ Screen 2.1: Upload Contacts

  • Upload CSV or XLS file.

  • Fields for mapping columns: Name, Phone Number, Tags.

  • Validate contact structure before submission.

✅ Screen 3: Create Campaign

  • Enter Campaign Name.

  • Choose Target Contact List from dropdown.

  • Select Message Type: Text, Image, Video, Document.

✅ Screen 4: Campaign Overview

  • Table showing recipients from selected contact list.

  • Preview of their name, number, tags, and status (Pending/Sent).

  • Ability to delete or edit entries.

✅ Screen 5: Message Template Creation

  • Compose WhatsApp message text with support for dynamic variables (like {name}).

  • Preview section showing how message looks for a sample contact.

✅ Screen 6: Final Review

  • Overview of Campaign Name, List Name, Total Contacts.

  • Preview message.

  • CTA button to “Send Campaign”.

✅ Screen 6.1: Edit Final Message

  • Optional edits before sending.

  • Allows last-minute corrections without restarting flow.

✅ Screen 7: Success/Confirmation Screen

  • “Campaign Sent Successfully” message.

  • Options to view reports or create another campaign.

Results

  • 70% faster campaign launch time compared to manual WhatsApp sending, as reported in closed beta.

  • Repeat campaign usage increased by 3x due to saved contact lists and templates.

  • User satisfaction score 4.6/5 for ease of use, especially among sales teams without tech background.